Selling with Questions

Are you trying to persuade people to take a job, buy a product, or accept an idea? Try asking what they want in a perfect product or position before starting your sales pitch! For example, if you are trying to recruit a new employee, ask if the hours, benefits, chance to advance, the pay or some other aspect of the work is the most important. If you are selling televisions, ask about size, picture quality, ease of use or cost is most essential. Then start with that information. Your listener will appreciate the fact that you asked, and will listen closely as you address his most important concern first.