Diversity and idea generation

A client of mine who wanted advice on facilitating brainstorming groups recently asked if brainstorming groups should have people with similar backgrounds in them. Research has shown, I told her, that the more diverse the group, the greater the number of ideas that will be generated. Diversity can be from different places in the same (or other) country, age, race, sex, professional or educational background.

Another group of my clients who are from other countries come for help with improving their American pronunciation. As they improve their communication skills, we are also sharing information about our native cultures. "In my country, we...." is often heard. Often other groups' beliefs and ways of doing things are a real surprise to us, and we all learn about another way of dealing with a problem.

Whether focusing on improving pronunciation or brainstorming skills, diversity makes a difference!