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Monday, December 17, 2012
Offering foreign accent modification training to staff in the USA
The scenario goes like this. An employer hears about the availability of foreign accent modification training for his employees. He thinks about several of them who could certainly use it. Then he worries about either offending them and discriminating against them.
The international employee, meanwhile, struggles to improve his American English pronunciation. He worries, too - about the puzzled looks on his listeners' faces, about his career growth and sometimes whether he will be kept on as an employee in the company. He wonders why his employer doesn't offer this training to him, like many employers do in other countries.
As one employee told me, "I looked for this training for years on my own. When it suddenly appeared as being available on my computer at work, I immediately applied. I was lucky, and got in the class."
The two different viewpoints are because Americans are often more individualistic, and think of their own career growth. We worry about offending others. In other countries, employees focus more on the growth and productivity of the work unit and company. Anything that can help that growth, such as American English pronunciation training for non-native professionals, is worth doing. When employees communicate better, they can contribute more, and more easily.
So how does an American employer offer this training without offending a valued employee? Companies often try one of two approaches.
First, the training can be offered as optional, fitting in a category of communication courses that are part of the number of mandatory hours of training per year. Two companies that did this reported considerable interest. As employees were self-selected, they were more motivated.
A second approach is more directed. At a performance evaluation, explain the problem and the effect on the bottom line. Offer the training at that time, explaining clearly because you care about the valuable employee and his growth.
Great speech makes business sense!
Business Speech Improvement offers many types of verbal skills training. Training is offered through individual and small group seminars as well as e-books. The company is now located in Durham, NC.
Labels:
business speech,
diction,
Durham,
elocution,
ESL Institute,
H1B,
NC,
pronunciation,
speech training
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