Sales Professionals: Are You Making This Crucial Communication Error?

The person walked into an office to purchase a service. The department manager, who was behind the computer in the office,  gave her a business card and said, "Email me with the details and I'll get back to you."

What happened? The prospective customer, who had been ready to buy, took the card and did not send the e-mail.

The office manager, who had the power to act immediately, was not pro-active. She did not take the prospective customer's name and contact information, or give her the desired information on the spot. She sounded disinterested in having a prospective new customer.
Instead, she expected the prospective customer to put forth more effort (by sending an e-mail) to request the service. She did not consider the number of competitors for that service that the customer passed regularly, or the other distractions competing for the person's attention.

This scenario also happens in another, more common, way. When a customer calls into an office, if he reaches the wrong person, that employee can either switch him to the correct person or can ask the customer to call back. The first way is pro-active, and shows great customer service. The second (reactive) way can lose a customer, or get him frustrated. How is this handled in your organization? Do all employees know how to locate the correct employee's name and phone extension, and do they get training in how to switch callers to the correct extension?

Every customer interaction counts, and communication is vital to all of them. Make the customer feel wanted through efficient, pro-active communication and sales techniques - by all of your employees who have internal or external customers!

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