Whether your job title is manager, CEO, recruiter, therapist, or something else, you may do a lot of persuading in your job. How successful you are depends in part on two skills.
The first is your grasp of what someone terms "radio station WIIFM", or "what's in it for me".
Do you emphasize the benefits that will appeal to the other person first? For example, if you are recruiting someone, do you ask "what are you looking for in a position?" and then mention those benefits first? If you are persuading your boss, do you consider his priorities, whether increased speed or decreased costs?
The second skill is your ability to do what you say you will do, when you say you will do it. If you set a deadline of getting back to someone by 4 PM on Wednesday, do you do it, or call the person to explain the problem and set a new deadline? Ignoring your own promises teaches others not to trust your word.
Business Speech Improvement provides Executive Communication Coaching and Sales Communication Training. Both are available for groups and individuals. More information is available at http://businessspeechimprovement.com/enabler/scripts/category.pl?Classes.
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