Sales Communication: Building Trust

A sage once said that a person doesn't care how much you know until he knows how much you care. A professional salesperson cares enough to do three things immediately to start the process of trust-building. First, he or she respects the prospect's time enough to ask a few questions about the product or service desired, to narrow down the options and make sure the prospect will be getting what he really wants or needs.
(Often prospects don't use the right terms or are unaware of crucial differences.)
Second, know your products or services well enough to know which will be the best for each customer - and if none of them are right, be knowledgeable and willing to direct them to a competitor. (You would want the competitor to do this for you.) Third,
do what you say you will do, when you say you will do it. For example, call the prospect when you say you will do this.The person may be awaiting your call then and not be able to talk with you later. These steps start the crucial trust-building process.

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