Follow-up: Tips for Success

You've jut come back from meeting someone (or a lot of people), and want to follow-up to make a sale, or respond to a current customer in hopes of getting more business or a higher satisfaction rating. How can you do this more successfully?

First, when you get the person's business card, really look at it, and comment on some aspect of it, using his or her name. Few people comment on a card, so that alone will be noticed. After yo leave the person, write a note on the back of the card about the person's specific interest in your products or services, and add the date you met him or her.

When you get back to your office or home, enter the information from the card into a database, if you have one. This keeps your information organized, and allows you to add additional details such as the dates you contact the person. If the person mentions something personal, such as the fact that he is leaving for vacation tomorrow to see his new grandchild,enter that on your database so you can ask about the child when you contact him next.

Sales experts report it takes an average of 7 contacts to make a sale, although that could vary depending on the industry. Contacting the person or company by various means (e-mail, telephone, letter, even stopping by with a food treat such as fudge, fresh cookies, etc if it is a business) are better than using just one method. If asked to stop contacting the person or organization, though, comply immediately.Also check on the specific rules for Do Not Call in your state, for individuals who have asked not to be contacted by telephone.

When you contact the person or organization for the first time, remind him how and when you met, and comment on his specific interest, such as a particular product. Try following up at different times of day, or different days of the week for better results.

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