You're vs your: does it matter?

Homophone: Your vs You're Today I received a business e-mail from a well-educated, native English speaker. The writer is a professional with an important organization. The e-mail had the word "your" when the writer meant "you're". This has happened with e-mails from other people, as well. The impression these e-mails give is of a writer who either doesn't have a good education or is careless. Those impressions reflect on the employer, as well. Your is a plural possessive, as in "It's your coat." You're means "you are", as in "you're going there". There are many homophones which need to be learned. Homo means "same", while "phone" means "sound". Both words in a pair of homophones sound the same, but the spellings and meanings are different. To see one such list of homophones, click here or paste in http://www.englishclub.com/pronunciation/homophones-list.htm. Details, such as homophones, matter. So does your reputation. Learn the common homophones!