Accent modification: they missed the point!

In the news today, there have been many stories about Oak Ridge National Labs canceling a class on modifying a Southern accent. The class was requested by an employee, but the response from other employees was that they were proud of their accents. ORNL canceled the class.

The point they, and the hundreds of others who have commented on this in various blogs, missed was vital. All business requires communication, and easily understood speech is essential. Now that clients can be across the country or the world, when speaking to them, both parties need to be easily understood, and that requires a neutral-sounding speech pattern.  The message is what matters, so a common speech pattern is needed.

At least two studies show this to be true. One study done in Illinois showed that speakers with strong Illinois accents who were supposedly supervisors were rated as "impatient" by women managers, while those who were supposedly employees were considered "immature".

Another study by Patricia Cukor-Avila and Dianne Markely found that hiring managers  rated prospective employees more highly when they had a less identifiable accent. The accented participants were from all over the country.

Accent modification does not have to be a long-drawn out program. It can be done intensively, in a short amount of time, in a group or individual program.

Business Speech Improvement in NC offers accent modification for foreign and regional accents, as well as other types of speech coaching. A small group open enrollment seminar on American English Pronunciation Improvement for Non-native Professionals is enrolling learners now!

For those who are in other parts of the USA and Australia, and want local, in-person coaching, visit the Corporate Speech Pathology Network to find a trainer closer to you!