Determination of customer/patient/employee needs before they enter your office

Many professionals today, especially doctors, lawyers, accountants, managers and consultants, need to keep careful track  of their time for billing purposes.  If a client, employee or patient has his concerns  organized in writing before walking into your office, the visit is likely to be much shorter.

One smart doctor developed a form, listing the basic categories for which people came into his office. In his case, it listed symptoms, follow-up issues, prescription refills and tests. Everyone entering his waiting room was handed a clip-board to which a pen was attached, and asked to complete this form.

They handed it to him when they entered his exam room. It saved him and his staff a lot of time, and kept his office remarkably on schedule!

What are the main reasons people come into your office? Would a form like that, or simply giving a space to list problems, solutions already tried  and suggested solutions be helpful to you?

Business Speech Improvement provides communication coaching. Our helpful e-book, Executive Communication Strategies, offers valuable tips in 18 areas of communication for leadership. Learn more about it here!

                                 

Sales communication: impressive up-selling by thinking ahead

A hotel in Chicago is using some sophisticated techniques to simultaneously show concern for their guests' welfare and "up-sell". The Majestic Hotel sends confirmation e-mails to guests after they make their reservations. At the bottom of the e-mail is a list of options guests can choose to have ready for them when they arrive. The options range from a bottle of specific wines, milk and cookies at bed-time, or a fruit basket,  to a day-long transit pass, a picnic lunch of local delicacies, a bike rental, two hours in a kayak, or other options.

The hotel has clearly thought ahead about guests' frequent requests, and now is letting guests choose them before they arrive. This allows the hotel to more easily fill the requests, and gives them some extra profit as well.

When the guests arrive, in their rooms they find a refrigerator filled with common soft drinks and water, as well as a variety of snacks and even small toys related to the local tourist attraction. These are available on the "honor bar" system; the hotel maid notices what is gone, notes it as a charge on the bill, and refills the items daily when the room is cleaned.  Guests do not need to get dressed and leave their rooms to find a vending machine.

Another need of some guests is for a place to relax, read the newspaper and drink some tea or coffee.
These are available in a home-like "living room", where guests can chat with each other.

This same idea of thinking ahead about your customers' needs and meeting them before being asked could be used by astute business owners and managers in many fields.

 A human resources manager, for example, could think ahead of time of the many questions asked by new hires,  career development options in the organization and to a page on career pathways for employees.

A medical practice could remind patients of upcoming appointments, invite them to write down their health concerns,  and need for prescription referrals before the appointment,  answer the top 5 questions patients ask the staff about the latest health issue, or give ideas about how to stay healthy this season.

What options can you offer new customers or employees to up-sell them on your organization?

Business Speech Improvement provides intensive training in many aspects of communication in business. They include communication techniques for leadership, accent modification, presentation skills and more. Seminars, individual coaching, and e-books are available.

The On-boarding Process and Your New Employees: 3 Questions to Ask and When

When a new employee starts, especially if there is only one starting at that time, the orientation or on-boarding process can be given little attention. The goal is to get the person to be a productive worker as fast as possible, so why worry about the "frills"?

The extra information presented, often at a slightly slower pace than warp speed, allows the newcomer to get acclimated to the company's culture and ways of doing things. On-boarding often occurs over a period of several days, weeks or even a year, depending on the complexity of the job and the amount to be learned.

After the new employee has been there a month, it's a great time to realize the employee may have ideas to share with his new employer - if the employer cares enough to ask. The employee may have worked for other companies with different ways of doing things, and may know a better way to do a process or project. He may know helpful websites, or have concerns about how things are done at your company. However, he is not likely to say these - unless a manager takes the time to ask these 3 invaluable questions.

1. You've worked at other places. Based on that (or what you've learned in school, if the employee is a new graduate), do you have some suggestions on how we might do things better? Every employee's ideas are of interest to us! We might not notice what we do, because we've done it so long or so often, but you as a new employee would notice these things right away.

2. Do you know of  non-confidential websites, great equipment or other resources that might be of special benefit to the company? If you find these, please let us know.

3. What information related to your job, the company or the industry would help you most at this time? Do you need training in a specific area? If so, do you know how to request it?

This is also a time to share some initial feedback with the employee, of positive things you have noticed. The employee then realizes that he matters to you,  that you notice what he does, and  he will usually try to please you.

Business Speech Improvement provides intensive coaching and e-books on various types of communication. If you found the above technique helpful, you'll definitely want to read Executive Communication Techniques, our e-book on many other practical strategies leaders can take to improve communication skills!

How's your small business outgoing voice-mail message?

Have you listened to your outgoing telephone message lately?
Was it very easy to understand, even for someone who is calling you for the first time?

I recently called a small business, and was appalled at the gruff, very deep tone of the message. It was almost impossible to understand, for a person who has normal hearing. For many customers who have hearing losses,it would not have been understandable. Prospective customers may easily have hung up. The culprit could well have been the recording equipment, or the person who recorded the message.

If you are recording an outgoing voice-mail message, say it slowly. This subconsciously cues those leaving a message to speak slowly themselves, which means you may understand them better. Speak enthusiastically, though, so people hear your enthusiasm!


Business Speech Improvement provides intensive training and e-books on many aspects of verbal communication, including diction and sales.