Persuasion and Your Voice

Do you want to become a more competent persuader? Your voice can help you do it.

Several techniques can help you. First, speak at a normal volume, but at the crucial point, speak slightly softer.
(This only helps if your listener has normal hearing or you are using a microphone!) It sounds to your listener like you are conveying a secret, and he will pay more attention.

Second, pause briefly right before the crucial point. This also helps focus the listener's attention.

Third, change your rate of speech at that point. Speak slower if the information is complicated for the listener to understand. Speak slightly faster if this is urgent, such as pleading with people to stay away from the area of an accident.

If your voice is normally mono-tonal, and lulls people to sleep, speak with more energy and enthusiasm. Be excited about what you are saying!

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