5 ways to lose a customer

Have you listened to your business's outgoing message lately? It can easily turn off a prospective customer.

Here are 5 business message mistakes.
1. Jargon The voice uses industry jargon or worse, acronyms, to tell prospective customers what button to push. A customer who is not familiar with the jargon has no idea what to push. At the least, everyone's time is wasted. At most, you lose a prospective customer.

2. Giving a wrong number The voice prompts people interested in an option to call another phone number - which has been disconnected. Is this company going out of business?

3. Long wait for an online or telephone customer service rep  One company informed me that there were 68 people in line ahead of me to talk to the online reps. Did they really think I was going to wait, too?
In fact, I wondered what the problem was with the company's management that they were so short-sighted about staffing needs.

4.  Departments of a company that refer customers back to each other  One department refers a customer to another department for a quote, while the second department refers the same customer back to the first one for a quote. Clearly, this company has communication issues - and the customer goes elsewhere.

5. The fast talker  The receptionist is so used to answering the incoming calls that she speaks too fast for the name of the company to be understood. The prospective client wonders if he reached the right company.

Any of these can negatively affect your bottom line. For an analysis of the communication from a prospective customer's point of view,  and other services, visit www.BusinessSpeechImprovement.com    
We can pose as a customer and analyze what we observe!

To read the latest blog post from Business Speech Improvement.com, and find out how else we can help you,  go to www.BusinessSpeechImprovement.com/more/blog.
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