The Verbal Image Blog, from Business Speech Improvement

  Why your rate of speech can matter at work

Speech rate can make a difference at work. First, of course, speaking too quickly can reduce listener comprehension. The actual rate of speech at which  someone has difficulty understanding depends on the usual rate of speech of the two people, the amount each knows about the topic being discussed, each person's hearing acuity and other factors.

Research has shown that people trust each other more when they match rates of speech. This is a process called speech convergence. This has implications for law enforcement, sales, counseling and management. One study showed that once trust started, speech rates began approximating each other.

However,  it is possible to mirror speech rates intentionally.

When trying to calm an angry person, speaking in a slightly slower rate of speech can be helpful. Another time when speaking slower (but not louder) is helpful is when speaking to someone whose English may not be fluent.  A third time to speak slowly is on the telephone, when leaving your phone number or an outgoing message.

Some people experience an unusual amount of difficulty with speaking slower. There could be several reasons for this, including cultural and physiological.

Business Speech Improvement, a corporate speech pathology practice,  provides intensive 1-2 day individual and small group coaching  on how to speak slower. For those who prefer to work on this themselves with some guidance, an e-book on How to Speak Slower in Six Simple Steps is also available.