Better Business Communication Day: January 26, 2015

Better Business Communication Day: January 26, 2015

Think about the last time you did business with a company and thought "That was pretty negative!" (For me, it was as recent as today.) What kind of experience do your internal or external customers have?

Better Business Communication Day is a day to focus on better communication. Here are three actions you can implement, either for yourself, to improve your skills, or for your organization.

Start with non-verbal communication. Smile at two people today as you walk down the hall. Give someone your undivided attention, away from laptops, etc, making him or her feel valued and really heard.

Answer the telephone enthusiastically, each and every time. When you smile as you say "hello", the smile alters your mouth shape and the different resonance pattern can be heard. 

You can make a contest out of this. In Japan, this is a national event, the All-Japan Telephone Answering Contest

Thank someone, preferably in writing, for something specific he or she has recently done for you. When was the last time you received such a specific thank you?  Make the note more powerful by e-mailing it to the person's supervisor, with a bcc: to the person.

If you have difficulty being clearly understood due to a strong accent, try speaking slower. Also write down the words that are hard for others to understand. See if you can use synonyms for them, if needed. An online dictionary with a pronunciation button could help you say the words.
Consider getting a "mystery shopper" to act as a prospective customer, and rate his or her experience with your company's communication. He would start by rating how positive the first telephone greeting of "hello" sounded, through dealing with any phone trees,  enthusiasm and listening skills of the sales staff to answer questions and take an order, to the final good-bye. Another option is to send a pretend order through the system, to see where the bottlenecks are in the process. Often these are due in part to poor communication. The results of this mystery shopping could be ear-opening!

Business Speech Improvement offers intensive, customized speech coaching for individuals and small groups. Use Better Business Communication Day to jump-start your communication improvement!