Male Salesmen, Doctors and Other Men: Words Not to Use

How would you like to ruin your persuasive efforts with a few specific words? Try calling women customers, patients or clients of any age "dear", "honey" or "sweetie".
Many women take offense at these condescending sounding and sexist words. Do yourself a favor and erase them from your professional vocabulary; they belong in your vocabulary only for women with whom you may be romantically linked!

Business Speech Improvement (www.BusinessSpeechImprovement.com) provides intensive training in verbal communication skills, including sales communication. Training is available through small groups, individual coaching and e-books.