How to persuade, with one simple word

I recently received a long set of instructions to submit an item to a company. The instructions did not make much sense to me, as a consumer. Researchers know that one way to persuade people is to tell them a reason for taking a specific action. "You need to do this because _____" has been shown to increase people's willingness to take action. The reason chosen must be important to the specific listener. The next time you need to persuade someone, give a reason that will be meaningful to that person. For example, a young mother might welcome increased convenience, a teen might prefer decreased parental supervision, and a boss might be delighted by lower costs and higher output. "Because" is such a simple word, but it can have a powerful impact! Try using it...because it makes a real difference. Business Speech Improvement provides intensive coaching and concise e-books on many aspects of verbal communication.

Persuasion and Your Voice

Do you want to become a more competent persuader? Your voice can help you do it.

Several techniques can help you. First, speak at a normal volume, but at the crucial point, speak slightly softer.
(This only helps if your listener has normal hearing or you are using a microphone!) It sounds to your listener like you are conveying a secret, and he will pay more attention.

Second, pause briefly right before the crucial point. This also helps focus the listener's attention.

Third, change your rate of speech at that point. Speak slower if the information is complicated for the listener to understand. Speak slightly faster if this is urgent, such as pleading with people to stay away from the area of an accident.

If your voice is normally mono-tonal, and lulls people to sleep, speak with more energy and enthusiasm. Be excited about what you are saying!

Business Speech Improvement provides coaching for better communication. Check out our e-books, open enrollment seminars and individual coaching options!