Accent modification - the intensive way

Accent modification for strong foreign and regional accents can be done on many schedules. The most frequent one is one lesson a week for an hour, with the hope that learners will practice between sessions.  Some learners do practice as instructed. Others are busy and don't have time for this, or fear that they are practicing incorrectly and soon stop.

Intensive accent modification is done either 8 hours a day, for several days, or at least several hours a session or several sessions a week. There are 3 advantages to this.  Learners have less time to forget, so minimal time is spent in review. Learners make faster progress, because they are getting more lessons and errors are corrected immediately by the instructor if the learner does not catch them. Third, learners are more motivated, because progress is faster.

A follow-up plan of some type needs to be in place, to help the learner maintain his or her new skills. Newly learned skills must be reinforced by the instructor or others who are native speakers until they are habitual.

Intensive accent modification especially appeals to busy professionals who may have tight schedules,
those who need to speak clearly as quickly as possible for upcoming meetings or presentations, and
managers who need their employees to speak clearly as fast as possible.


Business Speech Improvement offers open enrollment small groups for accent modification. Other options are offered as well. Click here for details!

Is your regional accent hurting you at work?

Some British professors are modifying their speech patterns to sound more "posh", according to a study by PhD students Victoria Mountford and Michelle Addison. The professors feel that having a higher-class speech pattern will help them when staff cut-backs are being considered. The research, entitled "Talking the Talk and Fitting In: Troubling the Practices of Speaking "what you are worth" in Igher Ed in the UK" will be presented this week at the British Sociological Association's annual conference being held this week. The effect of strong regional accents in the workplace has been studied here in the USA as well. In a study done by Patricia Cukor-Avila and Dianne Markley of the University of Northern Texas published in 2000, 56 people in a position to hire were asked to rate the 45-second recordings made by 10 white males from different parts of the country, each with a regional accent. Each read the same passage. Those with the least identifiable accent were rated most highly, and were given hypothetical jobs involving the most public contact. An exception was made by people in Texas, who preferred their own regional accent. This correlates with a study done at Texas A & M University. In business today, the impact of a strong regional accent may be even stronger. People giving speeches, participating in teleconferences or even calling clients in different parts of the country report listeners judge them first on how different they sound, and in some cases may not even consider the message they are sharing. In at least one business in the USA, where employees are on the telephone constantly with many clients for brief periods of time, employees are required to use a standard American speech pattern at work. Those who need it receive training on how to change their speech patterns. Business Speech Improvement provides both intensive speech coaching in regional accent modification. Those who prefer to try to change by themselves may be interested in our e-book on "Diction Makes a Difference!" and the mp3 file on "Pronounce American English More Clearly"

What's YOUR accent?

The USA is a land of many accents. Accents are usually fine, in my opinion, as long as people can communicate easily. When an accent is so strong that it impedes communication, people pay more attention to HOW you talk, not what you say. That's when you need help. So, what kind of American accent do YOU have? Check this fun (and surprisingly accurate)quiz! If you have a strong accent, research is showing that it can impact your career even if you are working in the same community in which you were raised. One reason is that you communicate today with people from all over the country, and often the world. Whether they moved to your community, you give a presentation in another part of the country or online, you talk on YouTube, or you speak with others on the telephone, a strong accent can be an impediment to careers in many cases. An easy way to hear how standard English is spoken is to listen to an anchor on a national television station when he gives the news. Pay special attention to how he or she says word endings and vowels. If you want to work on your diction yourself, the concise e-book Diction Makes A Difference has many exercises to try. It is designed primarily for those with strong American regional accents. If you have a strong accent from another language, try the mp3 series, Pronounce American English More Clearly! Great speech makes business sense! Listen to how you speak - others are!

Two things to listen for if you are self-conscious about your speech

Do you come from another part of the country and are self-conscious about how you sound? Do people ask you where you're from? Is this affecting your work or social life?

If you want to change your speech patterns, you need to listen to others whose speech you admire to find out what they are pronouncing differently than you. For example, they may say a certain vowel differently, or have a different intonation pattern or "lilt" to their speech. Record your speech and listen to it so you can analyze what you want to do differently. Start by saying the new sound in single words. (Use a dictionary to get a list of the words with that sound.)

A great set of speech archives of different dialects of English is at http://accent.gmu.edu/.

Professional Diction and Grammar/Regional Accent Modification is a intensive course offered by Business Speech Improvement. A rare Open Enrollment class will be offered in June, 2010. For details, visit http://businessspeechimprovement.com/enabler/scripts/category.pl?Classes .