The customer experience: the crucial first impression

When a prospective customer or client contacts your company for the first time, does she or he get a positive impression, of a knowledgeable staff member or a voice mail system that is truly easy to navigate? Try calling yourself and having others call, and see how your system rates.

Today I contacted a company, and got a temporary receptionist. Everything I said had to be repeated several times so she could write it down. She could not give me any information I needed, and could not transfer me to someone else who was more knowledgeable. When I asked, she admitted she was a "fill-in".
If only the company knew what she was costing them in lost business and a terrible first impression!

How does your company rate in its' first impression to prospective customers?


Business Speech Improvement provides intensive training in verbal skills, including sales communication and executive communication skills.