Front line staff and your PR program

What are the first people prospective customers/clients/patients see doing to increase your organization's public relations?

In one healthcare organization I visited yesterday, the first employee I was directed to see appeared ironically to be very sick. When I asked her why she was at work, she told me that her department had let many employees go, and was very short-staffed. The next person I was sent to had her head down on the desk. When I expressed concern about her health, apparently conscious that everyone in a crowded waiting area could hear her, she self-consciously laughed and said she was mostly bored - despite the place being very busy. If this facility took such poor care of the front line employees, I wondered how they expected the employees to take exceptional care of their patients.

Regardless of your industry, how are you taking care of your front line employees? What are you doing to show them that you care about them? Are you teaching them the critical role they play in getting new customers or patients? Are you doing it with frequent spoken and written compliments, flowers, occasional free meals or gift cards, making sure they take time off when they need to, a career ladder to help them develop skills for other jobs, or some other method? Times are tough in many companies, but often without meaning to, front liners can derail your expensive public relations efforts.

Please let us know your company's efforts to make your front line team feel special!

The customer experience: the crucial first impression

When a prospective customer or client contacts your company for the first time, does she or he get a positive impression, of a knowledgeable staff member or a voice mail system that is truly easy to navigate? Try calling yourself and having others call, and see how your system rates.

Today I contacted a company, and got a temporary receptionist. Everything I said had to be repeated several times so she could write it down. She could not give me any information I needed, and could not transfer me to someone else who was more knowledgeable. When I asked, she admitted she was a "fill-in".
If only the company knew what she was costing them in lost business and a terrible first impression!

How does your company rate in its' first impression to prospective customers?


Business Speech Improvement provides intensive training in verbal skills, including sales communication and executive communication skills.

Need to make a business speech?

As a speech coach, I often critique presentations. Three of the common mistakes I see are
a lack of passion for the subject, poor preparation in putting the speech together
(due to lack of knowledge in the subject or in writing a presentation) and too little practice. These are the 3 P's: passion, preparation and practice.

Show enthusiasm in your voice! If you think the topic is boring, your audience will, too.
Know your subject, and explain to the audience in the first minute what they will get out of listening to you. Memorize only the keywords of the speech, not every single word, and practice the presentation numerous times. You only get one chance to make a great first impression!

Many more practical tips - from coping with stage fright to how to start and conclude a speech powerfully - are in the e-book "Public Speaking: You Can Do It!", found at http://businessspeechimprovement.com/enabler/scripts/category.pl?EBooks. Contact Business Speech Improvement for speech coaching for presentations, which are available in many cases.