Thursday, December 27, 2007

Corporate Outgoing Voice Mail Messages

Today I called a company to ask some questions about their products. To my amazement, their outgoing message stated that their lines were overwhelmed with callers, and I should call back on a Thursday or Friday. (Today IS Thursday.)

This was a poor choice in public relations for this company. They are spending a presumably large budget on getting prospective customers; yet when such a customer does call, the customer is supposed to keep calling back repeatedly, even on a day when it is lighter in call volume.

So, in essence, they are attracting customers and then driving them away. Each frustrated prospective customer will tell others about this company, so the damage is magnified.

Have you had an experience like this?

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